Client: Volunteer initiative of Boichuk Academy
Location: Kyiv, Boichuka St., 32
Date: March 30, 2024
Challenge
Provide informational support for a volunteer clean-up event at the Boichuk Academy premises after a missile strike.
Solution
- Development and distribution of a press announcement for various media outlets
- Coordination between media representatives and organizers
- Organization of live broadcasts and informational support for journalists
Result
- Television: 5 leading TV channels (Espreso, Suspilne Novyny, TSN, Kyiv-24, Yedyni Novyny / Marathon)
- Online Media: 11+ publications (Rubryka, Oboz.UA, Ukrnet, Ty Kyiv, BJ, Big Kyiv, Pohliad TV, Kashtan News, Nash Kyiv, AP, etc.)
- Increased attention to the preservation of cultural heritage
- Positioning the event as an example of community initiative during wartime