Client: CO "CF "VESNA!" – co-organizers of the race
Location: Chicago, USA
Date: May 2024
Challenge
Develop an information campaign for Ukrainian media about a joint solidarity race for Ukrainian and American veterans in Chicago.
Solution
- Comprehensive communication strategy with adapted materials for different types of media
- Synchronous media support across Ukraine and USA time zones
- Prompt transfer of photo and video content from the event location
Result
- Television: 5 broadcasts on leading TV channels (Suspilne.Novyny, Suspilne.Studio, ICTV, Pryamyi, Espreso)
- Online Media: 13+ publications (Ukrinform, Espreso, Bukvy, New Voice, Channel 5, and others)
- Radio: Hromadske Radio
- Amplification of Ukrainian veterans' voices in the public sphere
- Conveying the message of international solidarity through personal stories