Client: Canterbury for Ukraine (British charity organization)
Partner: Canterbury Cathedral
Location: Canterbury, Great Britain
Date: November 2024
Challenge
Develop and implement a communication strategy for a series of events dedicated to commemorating the victims of the Holodomors in Ukraine.
Solution
- Development of visual branding and coordination of the press kit
- Dissemination of announcements among Ukrainian and British media and social networks
- Organization of interviews, live broadcasts, and professional photography
Result
- Ukrainian media: 3 TV channels (Espreso, Suspilne, Pryamyi)
- British media: 2 TV channels (KMTV, ITV Meridian), radio broadcast on Cabin FM
- Online presence: 10+ materials and significant coverage on social networks (including a publication in the weekly "Kraina")
- Engagement of over 700 participants
- Actualization of the Holodomor topic in the British context
- Strengthening of intercultural ties