Client: CO "CF "VESNA!" – co-organizers of the race
Location: Chicago, USA
Date: May 2025
Challenge
Ensure media coverage of the repeated solidarity race for Ukrainian and American veterans in Chicago for Ukrainian media, with an emphasis on developing tradition and strengthening international ties.
Solution
- Expanded communication strategy with personalized approaches for each type of media
- Coordination of international media support, taking into account the experience of the previous year
- Prompt multimedia content from the event location and exclusive interviews with participants
Result
- Television: 5 appearances on key TV channels (Suspilne.Studio, Pryamyi, Espreso, Pohliad TV)
- Online Media: 6+ publications (KyivPost, Rubryka, Vilni Media, ShoTam, Umoloda, and others)
- Formation of a strong narrative about Ukrainian-American veteran solidarity
- Popularization of the event as an annual tradition of international support