Client: Polygon Film
Location: Red Hall, House of Cinema, Kyiv
Дата: 6 February 2026
Challenge
To ensure strategic communication and high-level attendance for the exclusive pre-premiere screening of the documentary The Main Hero by director Myron Latyk, and to generate broad media coverage ahead of its official release.
Solution
SIMER Communications implemented a targeted communication and coordination plan that included:
- Building a high-profile guest list of diplomatic representatives, government officials, military personnel, veterans, cultural figures, and media.
- Coordinating invitations, general attendees, and the press.
- Preparing and distributing all necessary informational materials before, during, and after the screening.
- Positioning the event as a platform for cultural dialogue and public engagement with the film’s key themes.
Results
- High engagement: Near-capacity attendance in the Red Hall (up to 700 guests) with a diverse audience across government, diplomatic, military, cultural, and civil society sectors.
- Comprehensive media coverage: Significant national TV exposure including coverage on Suspilne, 5 Kanal, and Pryamiy.
- Extensive online media presence: Coverage in major and niche online outlets such as Ukrinform, New Voice, Espresso, Detector Media, Gazeta.ua, Vechirniy Kyiv and more (13+ web publications).
- Professional interest: Multiple offers for future screenings and distribution discussions.
- Strategic resonance: Strengthened film positioning as a cultural and social narrative reflecting wartime experiences and values.
Impact
The event successfully positioned The Main Hero as not just a film screening but a cultural moment that united stakeholders from diplomatic, governmental, military, and creative sectors, amplifying key messages and broadening the documentary’s reach ahead of its national release.